Retail Store Marketing Plan

Draw up a professional marketing strategy and action plan for a retail store with this downloadable and customizable template.

The Marketing Plan can be used by either a start-up business or by an existing establishment that wants to expand its product lines, open new locations, and enter new markets. The template includes:

• financial and budget projections with respect to marketing and promotions,
• an overview of the store's competition and target markets,
• a marketing strategy,
• a SWOT (strengths, weaknesses, opportunities, threats) analysis,
• control methods which the business has in place, or plans to initiate, to measure ROI (return on investment) and the overall effectiveness of its marketing programs,
• instructions to help you complete each section,
• a Confidentiality Agreement to protect against disclosure of your proprietary information, such as financial data.

The Retail Store Marketing Plan template is fully editable to fit your specific business needs.