E-Commerce Company Marketing Plan

Online businesses need to have a comprehensive marketing strategy in place. This Marketing Plan template helps you develop, plan and coordinate present and future efforts for your online and offline marketing campaign. The template includes:

• business opportunity and strategy,
• market entry, positioning and branding strategy,
• development and expansion of services and product lines,
• pricing strategy,
• marketing philosophy and goals,
• revenue generation strategy,
• advertising and promotion strategy,
• potential alliances,
• SWOT analysis (strengths, weaknesses, opportunities, threats),
• major competitors and competition strategy.
• a Confidentiality Agreement to protect your proprietary business information.

This E-Commerce Company Marketing Plan is provided in MS Word format, and is fully editable to fit your particular circumstances.