Checklist for Co-Branding Agreements

A Co-Branding Agreement is an agreement between two parties whereby the parties agree to work together and cooperate to promote or sell a product or service of the parties. The benefit of a co-branding agreement is that it associates a product or service with more than one brand name.

all items are relevant in all contractual situations. In some situations, other provisions may be appropriate that are not listed below. The following checklist is, however, a basic and general guide as to what provisions it may be important to include, or at least consider, in a Co-branding agreement that you enter into. This document is not intended to substitute for legal advice nor legal wording provided by a competent advisor in the relevant legal jurisdiction