Marketing Plan Worksheet

An integral part of the process of starting a business is preparing a Marketing Plan. Whether the business will provide a service or sell a product, it will need customers in some form. Who those customers are, how they will be identified and located, and how they will be attracted to the business are crucial to the success of any small business. Unfortunately, it is also one part of a business start-up that is given less than its due in terms of time and effort spent to fully investigate the possibilities. (continued ...)