Service Mark Licence Agreement

While the owner of a service mark holds exclusive rights to use that mark to market or sell services, the service mark owner may transfer certain of those rights to a third party through use of a Service Mark Licence Agreement. A service mark licence is usually given for a specific duration during which the licensee pays the service mark owner for use of the service mark. Once the term of the licence expires, all rights in the mark revert back to the original owner. (continued ...)