Online Advertising Agreements

An Online Advertising Agreement is an agreement between a website owner and a client to sell the client's products on their website. Many businesses sell their products to specialized markets and expect the website to live up to high standards and not promote activities which are counterproductive. Having a written agreement will protect intellectual property rights, set forth the liabilities of both parties and the compensation paid by the client to the website owner. A well-written Online Advertising Agreement will prove valuable in the event of misunderstandings or litigation. (continued ...)