Marketing Agency Agreement (England and Wales)

A Marketing Agency Agreement is an agreement between a marketing agency and a client for the performance of marketing and advertising services. This agreement sets forth the name of the product(s), product analysis, marketing strategies and creative advertising campaigns the agency will perform on the client’s behalf. It also contains provisions regarding authority and responsibilities, intellectual property ownership and non-compete and confidentiality provisions. A well-written Marketing Agency Agreement will protect your rights and prove invaluable in the event of disagreements, misunderstandings or litigation. (continued ...)