Joint Marketing Agreement (England and Wales)

On many occasions two or more businesses will join forces to market and advertise their products or services for the mutual benefit of both. In this situation it is crucial that the parties have a well-written Joint Marketing Agreement. This agreement sets forth the detailed arrangement between the parties, including the cross-licensing of intellectual property. In the event of disagreements, misunderstandings or litigation, a written Joint Marketing Agreement will prove valuable. (continued ...)