Trademark Licence Agreement

While the owner of a trade mark holds the exclusive right to use that trade mark to market or sell goods and services, the trade mark owner may transfer certain of those rights to a third party by way of a licence. A trade mark licence generally is given for a specific duration, during which the licensee pays the trade mark owner for the use of the trade mark. Once the term of the licence is over, all rights in the trade mark revert back to the trade mark owner. (continued ...)